Florida Keys · Digital marketing agency
Marketing for the Florida Keys
Season money has to last all year. When the docks are full and there's a wait at every table, marketing feels like a problem for later. Then September comes, the road goes quiet, and later is now. We help Keys businesses show up on Google all year, so the season runs deeper and the slow months hurt less.
Talk to a real person who answers the phone. We're in Miami, one county up the road.
Why is it so hard to find an agency that gets the Keys?
Because Miami agencies treat everything south of Florida City like one town, and it isn't. Key Largo lives off Miami weekenders and divers. Islamorada is charters. Marathon is locals, boats and working trades. The Lower Keys have their own economy. That's 120 miles of very different businesses, and most of the agencies pitching you have never driven past Mile Marker 100.
There are a few good shops actually based in the Keys. They're small, and 120 miles is a lot of coastline. So most owners end up doing their own marketing at 10pm, or paying someone in a Brickell office who has never stood on their dock.
What we do for Keys businesses
One person, Bani, working in English and Spanish and close enough to drive down.
SEO
The foundation. Technical fixes so Google can crawl and understand your site, on-page work so your pages match what people actually search, and the groundwork that helps you compete for the terms that bring real customers.
Local SEO & Google Business Profile
When someone nearby searches for what you sell, we work on getting you into the map results. We set up and clean your Google Business Profile and fix the details Google checks, your name, address, phone and hours, so they match across the directories and profiles we can reach.
AI Search Visibility
More people now ask ChatGPT or Google's AI instead of scrolling results, and those answers name only a few businesses. We work on the content and signals that make you easier to name, and we measure where you show up across the engines we can check. Nobody can guarantee a place in an AI answer, and we will not pretend otherwise.
Paid Advertising
Google and Meta campaigns for when search alone is not fast enough. Paid is our newest service and we run it with a specialist partner: clear targeting, ads in English and Spanish, and plain reporting on what the campaign did. We will tell you honestly when we think paid is not the right spend for your business yet.
Websites & Landing Pages
Fast, clear, mobile-friendly pages in English and Spanish, built so search engines can read them and visitors know what to do next. New builds or fixing what you already have.
Analytics and Measurement
Straight numbers. Every month you get a short, honest report: what we worked on, what the data shows, what changed, and what we do next. We report what we can measure and we say plainly what we cannot.
How do you market a seasonal business?
Backwards from how it feels. The slow season is when the work happens. SEO takes months to move, so the site and the profile you fix in September are what rank when the January visitors start searching. Ads flip the other way: spend when people are actively looking, stop when they're not. And reviews never take a season off, because the guest booking for February is reading what the guest from July wrote.
Who we help in the Keys
- Charter, dive and marine operators
- Restaurants and bars
- Vacation rentals and lodging
- Contractors and working trades
- Real estate
Where we work
The whole chain: Key Largo, Tavernier, Islamorada, Marathon, Big Pine Key and the Lower Keys. We also serve Homestead and Florida City and the rest of Miami.
Florida Keys marketing FAQ
Do you only work with businesses in one part of the Keys?
No. We work across the whole chain. Key Largo is about an hour from us, which makes the Upper and Middle Keys the easiest place for us to actually show up in person.
We're seasonal. When should we start?
Before the season, not during it. Rankings take months to build, so the off-season is when the foundation gets laid. If the season is already on and the phone needs to ring now, ads and your Google profile are the fast levers.
Do Keys businesses really need Spanish?
Depends on the business, and we'll tell you straight. If your customers fly in from Ohio, probably not. If you live off Miami-Dade weekenders, day-trippers and locals, a Spanish version of your site and profile reaches people your competitors are missing.
Can you fix our Google Business Profile?
Yes. Fair warning first: claiming the profile is free and you can do it yourself from a phone. What we charge for is everything after, keeping it complete, current, photographed and answered so Google actually shows it.
Keep reading: why your business isn't showing up on Google and the blog.
Let's talk about your Keys business
15 minutes, no pressure. We look at what shows up when someone searches for you and tell you what to fix first, even if you never hire us.