Florida Keys · Digital marketing agency
Marketing for the Florida Keys, Key Largo to Key West
Season money has to last all year. When the docks are full and there's a wait at every table, marketing feels like a problem for later. Then September comes, the road goes quiet, and later is now. We help Keys businesses show up on Google all year, so the season runs deeper and the slow months hurt less.
Talk to a real person who answers the phone. We're in Miami, one county up the road.
Why is it so hard to find an agency that gets the Keys?
Because Miami agencies treat everything south of Florida City like one town, and it isn't. Key Largo lives off Miami weekenders and divers. Islamorada is charters. Marathon is locals, boats and working trades. Key West is its own economy entirely. That's 120 miles of very different businesses, and most of the agencies pitching you have never driven past Mile Marker 100.
There are a few good shops actually based in the Keys. They're small, and 120 miles is a lot of coastline. So most owners end up doing their own marketing at 10pm, or paying someone in a Brickell office who has never stood on their dock.
What we do for Keys businesses
One small bilingual team, close enough to drive down.
Local SEO
Show up on the Google map when someone searches for what you do, whether they're standing in Islamorada or planning the trip from their couch.
Google Business Profile
We claim it if it's unclaimed, fix it if the hours and photos are stale, and keep it current so Google keeps showing it.
Websites that book
Fast, mobile-first sites built to take the reservation, the charter inquiry, the rental booking. The site is yours, not ours.
Google Ads
For the searches happening this week, dialed up in season and cut back when the visitors go home.
Reviews and reputation
In a tourism economy, reviews are the whole game. We set up a simple system to ask every happy guest, every trip.
Bilingual content
Much of your weekend traffic drives down US-1 from Miami-Dade, where many searches happen in Spanish. We build sites and profiles in both languages. Almost nobody serving the Keys offers that.
How do you market a seasonal business?
Backwards from how it feels. The slow season is when the work happens. SEO takes months to move, so the site and the profile you fix in September are what rank when the January visitors start searching. Ads flip the other way: spend when people are actively looking, pause when they're not. And reviews never take a season off, because the guest booking for February is reading what the guest from July wrote.
Who we help in the Keys
- Charter, dive and marine operators
- Restaurants and bars
- Vacation rentals and lodging
- Contractors and working trades
- Real estate
Where we work
The whole chain: Key Largo, Tavernier, Islamorada, Marathon, Big Pine Key and Key West. We also serve Homestead and Florida City and the rest of Miami.
Florida Keys marketing FAQ
Do you only work with Key West businesses?
No. We work the whole chain, Key Largo through Key West. Key Largo is about an hour from us, which makes the Upper and Middle Keys the easiest place for us to actually show up in person.
We're seasonal. When should we start?
Before the season, not during it. Rankings take months to build, so the off-season is when the foundation gets laid. If the season is already on and the phone needs to ring now, ads and your Google profile are the fast levers.
Do Keys businesses really need Spanish?
Depends on the business, and we'll tell you straight. If your customers fly in from Ohio, probably not. If you live off Miami-Dade weekenders, day-trippers and locals, a Spanish version of your site and profile reaches people your competitors are missing.
Can you fix our Google Business Profile?
Yes. Fair warning first: claiming the profile is free and you can do it yourself from a phone. What we charge for is everything after, keeping it complete, current, photographed and answered so Google actually shows it.
Keep reading: why your business isn't showing up on Google and the blog.
Let's talk about your Keys business
15 minutes, no pressure. We look at what shows up when someone searches for you and tell you what to fix first, even if you never hire us.